ONLINE MARKETING WITH PINTEREST
Think like Google on Pinterest; be moderate about how often your brand info and links appear on images you post, but always post powerful intriguing images when you're embodying your website links to an image. Try to be consistent about that to drive traffic to your website(s). Show your interest outside of just selling things. Show who you are. What you do there as company is different than how you'd handle things there as a blogger.
Ever pull out the scrap book and sit down with a friend or family member and page through it looking at the pictures, reminiscing or sharing your life adventures and high points? Or perhaps you've just met someone and you want to impress them or just break the ice and bring them into your world. Well a picture has always been better than a thousand words! For marketing what works for me: Pinterest is best used like a scrapbook except instead of a date and image tags I put my websites domain name along side image tags. It directs traffic to the sight.
The founders of Pinterest have created a new social media model with their idea. And it's working fabulously. I love to be transported away by a picture. And so do we all. Pinterest has taken the idea and made a business out it. You can do the same.
Hello, I'm Gene and today I'm discussing a relatively new social media site that has taken off over the recent two years and is now nipping at the heels of the social media leaders Facebook, Twitter, Linkedin and Google. Pinterest! In this blog I'll help you to understand Pinterest, give you some background on it, and I’ll share some tips with you about how to use Pinterest. So let's get started with a description of Pinterest from Veronica Mapes who works at Pinterest:
"Hi there, I'm Veronica from Pinterest. Pinterest is a visual discovery tool that people use to search for things they're interested in, find things they might not have known they were interested in and learn how to do, make, or experience those things in their offline lives. They curate the content they see on their own home feed by Pinning and following other Pinners, and they can save the Pins they find onto different boards."
Whenever I pin from my own website's image gallery to Pinterest it automatically becomes a proprietary pin. Pinterest tags your website's title and URL. This means that when someone from the internet visits my site and finds an image there they like and save, wherever they put the image it will point back to me, my business and my my website.
When someone pins one of your images to their board, they and anyone visiting their board can see your website or business name and address during repining activities as well as during saving or liking a pin. If you have an eye for art, love pictures of places and things let that show in your pinning activities so others pinners get to know what to expect from you.
They'll re-pin your images, and by doing so they are exhibiting a common interest. Follow them or a board of theirs which you can identify with. Take the opportunity to make a connection. The two of you will find yourselfs sharing and trading pins automatically. This deepens the connection with you and them and whether you know it or not, you have their attention both on pinterest and over at your website.
I have a growing number of images images on Pinterest that get re-pinned, saved and liked regularly. Needless to say this exposes my websites and me to other pinners on a regular basis [weekly]. Regular traffic is good in a Web setting right? If you've done well with building your social media traffic it can save the day if your search engine traffic goes through something and falls off for whatever reason.
Pinterest contributes traffic to your business and its websites based on the niche of the image.
I've noted traffic to my websites increasing spontaneously to new pins. Not just any new pin. It has to be new pins that have a viral quality about them or just a lucky pin on a given day. My activities on pinterest have sparked hundreds of new visits to my website on a given day. Good image pins are just that powerful.
By lucky pin I mean a pin that exemplifies the title of the board I've created (always a prerequisite) but has a mass appeal about it that I didn't see before pinning it. In other words I pinned it for no other reason than I simple love the image. That's how I pin all my pins. I just simply found a random image that spoke to me.
Titling your boards
Think it through when creating titles for your boards. Make sure a board's titles reflect you or your business. In my case they reflect me, because I'm a blogger and people tend to get to know bloggers, so I help them to get to know me using Pinterest.
There are hobbyist there, corporations there, bloggers, affiliate marketers, artist, just a whole host of creative's from every walk of life. I love it there.
Another thing I like about Pinterest is you can grow your business there without gaining any follows. People don't have to follow you to learn about you or your business. They only need stop by and see some of your pins. Here's a tip sheet
Each time you pin a new image Pinterest will profile your new pin on the main feed and other pinners can see it upon log in.
Social Networks are for networking so network
I was very fortunate to connect with a famous person there, a person of interest to me, a well known person in the personal development industry for some time now. One who joined my network on Linkedin. He "liked" a pin of mine and when I saw his picture I recognized him immediately, sent him a thank you note addressing him by his real name and showed my respect and admiration in the paralanguage. And, he reciprocated giving me a long needed vote of confidence in my business. A shot in arm so to speak.
Yes, Pinterest is another powerful social media platform tool you can use to market your work, your blog, website, business or company but also to meet people too. It's really big with companies, small businesses, corporations, celebrities and famous creatives. An endorsement is an endorsement, the best one's don't come by asking.
Comment opportunities are all too often ignored on Pinterest
Sometimes you can talk to people there by commenting on their pins. Just add information about the pin they may not already know, compliment it, or say something about it you like etc. Comments get read by anyone viewing the pin and are also linkbacks to your boards and ultimately to your business or website.
Pinterest is also great for impromptu short lived chats. The comments I've gotten there all add information about the pin I've pinned so I try to come back with additional info that they might enjoy knowing. This has proven to be very helpful to me towards learning more about the place, animal, or whatever my pin is about and another person who likes the same pin.
When you sign up for the Pinterest business account, you can get stats for your account there. Stats keep you informed as to how your strategies are working and give you insights into areas you could strengthen, build on or ad to your marketing strategy there.
Pinterest has about 80 million users. User gender ratios are 80% women 20% men. Never let it be said that women are less creative about marketing. I've come upon some amazingly talented business women there who've motivated me to do better in my own marketing strategy. Of course I'm not trying to be gender specific but there are more women there than men.
Pinterest is growing fast. In April 2014 they were at 30 billion total pins. I read somewhere this week that they are at 80 billion pins now. That's pretty amazing. That's a lot of pictures. I doubt you could see them all in one lifetime. The site is worth five billion seven hundred and 62 million dollars at the date of this writing. Pinterest is biting at the heels of the big boys of social media, Facebook, Twitter, Linkedin and Google. That's pretty amazing to me. It's happened in a relatively short time with a simple concept any of us could have jumped had the we the technical knowledge or new how the assemble a tech team to create it for us. Of course their technology has a lot to do with that. Whatever business decisions they make in the future I hope they don't abandon the simplicity and effectiveness of the site from a marketer's perspective.
When I get stressed, tired from work, or bored I can pop over to Pinterest and make it all go away. I have 16 boards, 862 pins, 64 follows and my boards all have followers. I follow 121 people and their boards. Here's my Pinterest address if you'd like to stop by. You're welcome to join me there to exchange pins and recipes. I'd love to have you. It would be fun; you'd like it there, especially if you're a woman. My latest unofficial information at the day of this post say's it just went to 84% women. It would appear women are joining faster than men. By the way Pinterest is in flux so come back and check this blog for its updates
One last thing before I go: Some people create community boards. A community board is a board they create and open up to invited guests and allow those guests the privilege of pinning to the board. You must keep within the theme of the bored when you pin there but its like joining a group, you'll double up on your exposure at Pinterest. These boards grow big and develop huge opportunities to be noticed when you pin to them. One such board is Black & White with a splash of color. Stop by and see it when you're there at my boards.
I hope this post has helped you to become a little more acquainted with Pinterest. It's one of the easiest social media marketing tools out there today. If you're a blogger, chef, artist, writer, clothier, politician or a Social Media Marketing manager you would do well to get involved on Pinterest and learn how to build a following, your brand, or your client's brand there.
Here are the 19 tips & tricks I promised you
If you follow as many of the preceding tips as you can you or your business will do well on Pinterest.
Updated September 12, 2015
LEVERAGE YOUR TWITTER ACTIVITIES
Hello. In this segment we'll discuss social media marketing with a focus on Twitter and we'll touch on Face Book and Pinterest. I'll give you some useful insights on using Twitter the way I do and a few tips about selling on social networks. I won't delve deep into Face Book and Pinterest here today since I'll be presenting you with a detailed post about each of them soon. Alright so, let's get started.
Twitter is my favorite Social Media Network website. And in my opinion the best of all social network sites with Linkedin coming in at a close 2nd place. Twitter and Linkedin are both utilitarian based. Twitters IPO social stock came after Face Book, Pandora, Linkedin, and Groupon. Twittr, its original handle, hit the scene back in 2006 after purchasing the domain "Twitter.com" from someone already using the name and domain. Twitter is a simple and effective networking source for business or whatever your particular interest are. Twitter's best attribute is its 140 character post limit. This is intended to insure that only the brightest people are there.
The new twitter (earlier in 2015) allows you to sell things within your tweets. It had been experiencing some stockholder concerns, losing a CEO and bringing another in this year around May. Twitter is whats called a Mini Blog site. It as of mid year has over a half billion accounts. Twitter literally makes you smarter. The 140 character requirement in and of itself actually helps to train you to find and choose the best and shortest words that send a multi signal message your followers and prospective followers can understand and relate to. The 140 character rule use to apply to direct messaging on Twitter, but not anymore. That changed sometime in 2015 as well. This allows people to send a message directly to anyone within their network and speak normally without a 140 character syntax requirement. A rapport with another business or business person of interest is much easier to establish now.
My Twitter network was established based in tweets about character values, business success quotes & platitudes, notifications of major record label and movie studio's looking for acts, actors and other positions, personal development information, and other business related subjects. Since business men and woman are what my network is built on I will use my methods at Twitter to explain some things about Twitter that perhaps you can learn from and grow with there. I use Twitter to reach out to like minded professionals and build a network master mind that compliments my in person mastermind. My local business network which consist of people I can pick up the phone and call or jump into my car and meet with them in person.
You can buy Twitter followers if you think the appearance of a large following will help you accomplish your mission. Personally, I don't buy followers. I prefer to earn them. I choose to have a functional network, meaning people I can direct message and talk to who are there because they relate to me and my cause. Tweeters like movie stars who have a large following without Twitter might be a good example of a justified large following. A large corporation might be another example due to their having tens of thousands of employees who follow in addition to its business associations and customer base. One reason one might buy followers might be to sell products to them.
I believe the real point of Twitter is if you can use a 140 characters to convince targeted groups of people to follow you, that means you know your business and are a legitimate and worthwhile interest. I like and prefer getting to know each of my followers and interacting with them when the need arises. I want to know how I can help them and how they can help me. I try to touch base with everyone in my network. When all I had was a hundred followers that was easy. Now that my numbers are rising I can't physically keep up so I will scroll through my followers and find one I can re tweet. That sends a message to all my followers that I am aware of them, and that I have never lost sight of their value to me.
Sometimes some of your followers cannot see real opportunity to work with someone from Twitter in a "mutually beneficial" scenario. In other words: Lets cooperate to advance each others cause, sales, conversions etc, mutually when indicators are that it might make sense to do so. Many people their are in their learning stage about doing business with Twitter. Unfortunately there is a large community of people there who are NOT on that level of business thinking. And understandably so. It requires deep thought and planning to form a collaboration.
Sometimes you'll get and exchange proposition that isn't exactly floating your boat. For example someone might say: Hey join my website forum and I'll re-tweet your website to my five hundred thousand followers here on Twitter! Well, that won't help you if their five hundred followers were purchased. Why? Because it's highly unlikely those followers are paying attention to those re-tweets let alone the account that bought them. They're more than likely focused on there own followers and there own Twitter strategies. A fitness company approached me on Twitter in what might be an interest on a business level. They're not being direct or transparent and without that the chances of a working agreement is unlikely.
This happens all the time on Twitter due to there being a large number of people there with business aspirations but lack business experience. You'll find this on all the social networks. One of the best ways to sell on social networks is to sell in niches. You choose the right niche you'll do well. For instance, say you choose to sell Bamboo bicycles and that's your only product and your have become an expert on these bikes. It appears in your feed on Facebook, or other network feeds all the time. When you do that your followers learn that this rare light weight sought after bicycle made from all natural environmentally safe materials is available through you. Most may not be in the market for one, but word of mouth is powerful, and chances are higher that the people who are interested in finding these rare bicycles will learn about you and come check you out.
Of 500 followers you will find only about 1-2% to be skilled business people who are actually the decision maker in their business suited to your business and who will work with you to a mutually benefit. There are many reasons for this, its not always the individuals mindset. Let me explain in a little more detail by example. Just last month a popular animation production company (no names in this case for privacy) started following me and jimisound.com. We talked about supporting each other at other social networks. A great way to start working together.
They produce the films, techs do everything Web for them. This means it takes time for them to show me results to any agreements we make. Where as I on the other hand do almost all of my own tech work and therefore can show them immediate results. They have an advantage. If we agree to do something and I make the technical changes on my end to satisfy the agreement I could lose out if they don't have a strong business model and effective communications structure within their organization. Techs may not get the request, or may choose to put it on low priority, forget about it etc. I have to trust them to make it happen and there's no recourse unless there's a mutually signed and binding business agreement. And even then, I may not have recourse depending on their location in the world, their business culture and their country's culture.
To market your products using a social network you should go on the network first to learn as much as you can about how its set up, then how it works and to what end. It'll take a little while to figure things out. From there you can become creative about how you use the network using your marketing experience and whatever level of technical know how you happen to be at . Consistency and patience are important assets to your Web exploits in social media environments. You can use any and all social media based networks to market with, using creativeness and being innovative. But not all social networks are conducive to business operations. I can also tell you that gaining customers, clients and sales are the highest goals of most if not all businesses who have a presence on social networks. Brand awareness is second but equally as important to them. You have to think it through to really realize how to use any given social networking site. This is why Facebook is spending so much time and money reforming its model to a business and marketing model.
First of all it's practically free to develop a brand and sell products on social networks. In the past you paid newspapers, radio and television thousands of dollars for brand awareness among the multitudes in order to drive patrons to your store. The Internet compromised that model to a great degree sectioning out demographics and personas them consumer control. Now all businesses must rethink their marketing strategies and the Internet grows becoming a leading business tool. Social media is a narrow-cast marketing model whereas traditional old fashion marketing is a Broadcast marketing model. I use Twitter to narrow cast for the personas that identify with my own work, product, service, business and persona. I became a member of Twitter in 2009 but was in school pulling 18 credits a term. As you probably know that's hard and fast. And I had to do it keeping my status as an honor student in tack.
I knew then that Twitter was an important addition to my overall future strategies in business and marketing. So I joined knowing I would not be able to use it much if at all for about 4 years. Well that fours is now and in the past nine months I have managed to build close to fourteen hundred legitimate direct messaging Twitter followers. You cannot build a strong network with Twitter or any other social network unless you participate on a daily bases with a plan and a strategy when business is your reason for being there.
One of the primary complaints about Facebook is the drama, insignificant contributions and nonsense by many of its members who tend to make everything about themselves. I can tell you however that I think Facebook is doing a good job of weening itself away from being that kind of social network. Facebook became aware of it's lack of business persons appeal and has done well addressing that area of its own long term strategy. You can sell stuff right from your feed on your page. Facebook works for some businesses more than others. But again we'll address Facebook in a near future post.
My Twitter network consists of entrepreneurs, personal growth and success counselors, actors, movie directors, App designers, award winning novelist, writers and NY Times best selling authors, musician's, composers, vocalist, music producers, television producers, movie producers, news anchors, disc jockey's, radio talk show host, TV talk show hosts, professors, doctors, psychologists, CEO's, CFO's, bloggers, Hollywood moguls and Beverly Hills socialites, comedians, screenwriters, casting companies and other businesses and business leaders. This is my strategy on Twitter and the mastermind I have created there. Its value is that I can go to any of them for help and chances are very high that I'll get it. The reason for this is I've proven to them I am an un-intrusive legitimate business professional and a legitimate and reciprocating business connection.
So you can see the power of Twitter here. With Twitter you can speak directly to the people you want to associate with using your tweets a specific way. Again it's about strategy and patience, and not so much about how big your number of followers is. Now granted, as I've mentioned, some people want these big numbers of followers to sell directly too. Remember selling is a numbers game. You reach 10,000 people at a 4% conversion rate that's four sales every 100 exposures. But if you bought those followers you're probably looking at a much lower conversion rate, probably under 1% and less.
Growing a network of professionals is not simple or easy. It requires a lot of hard work and patience. Successful professionals are smart business minded people these days and not likely to be duped. You must be who you say you are and honest about your experience and knowledge. You are certain to be brought to task on occasion. Some professionals on Twitter have invited me to join their Linkedin network which is a benefit and honor since Linkedin is strictly about business. Social networking strategies can result in business growth growth with little effort, at times a snowballing kind of growth when you are consistent and patient about attracting the people you want your network to be about.
So you should be selective about who you follow back. But buy looking through Twitter accounts and following the people you appreciate you can grow your network because they'll often follow you back. It compounds even more when you follow some of the followers who are following your new follower(s). And example of that might be a science professor starts following you based on your tweet history. You then follow back and also follow someone in the science professors network. This person notices you and finds you a person of interest like the science professor did, so they follow you back.
Your network may not be based in business like mine. Maybe you want to grow a different kind of network. Maybe you're the outdoors type, a survivalist lets say. You can use Twitter to meet other people who are into wilderness survival techniques. You can all exchange ideas and methods of survival by tweeting about your survival tools, methods or giving short (140 characters or less) survival technique instructions and links to each other to read. Generally the more you tweet the more followers you can attract from the tweet marque. I try and tweet at least once a day. If I want to meet new writers and marketers from around the world I tweet between 4:AM and 5:AM on week day mornings. You can experiment like I've done with the various time frames and see who's on and when.
As a matter of fact I went to some social media marketing specialists who follow me on Twitter to get some additional ideas on what I was planning share with you here in this blog. On social media you're building an audience as much as you are becoming an audience there. Marketing has become the prevailing purpose of social media now. It wasn't at first. At first it was about relationships, building them, family chatter, and meeting other people for social reasons. To find dates, blow off steam, meet new people for relationships and so on.
And though those things will always be a part of social networks, you will find people using a variety of techniques to build brand, market or sell things online via social media. Some methods are more effective than others. The primary thing to remember when you're trying to build a brand, market a website, sell an item or items using social media is to learn what the audience your trying to sell to wants, likes or needs so you can provide it, but more conveniently than another source would.
But remember, you'd be wasting your time going on your social media network and just posting stuff to sell. You have to post stuff people in your network WANT OR NEED. It's most effective if you taken the time to build a casual relationship with the people in your network. Get to know a little about them, who they are, what they do, what their position is at work, where they live. Your chances of making a sale are much higher this way. Depending on how your relation with an individual has developed or is developing, you may be able to let them know you have these things via personal (direct) messaging. I would be very careful about doing that though. You could lose a friend if you're not careful about it and how you open the subject up. Etiquette, strategy, patience tact & diplomacy are most effective in social networks. When you approach your social networks keeping those things in mind you do much better at attracting the right people to yourself. Don't try to be a sales person online. The very nature of the Internet is to respect everyone's freedom to choose, and not to be accosted and pressured in some way.
The Internet puts the power into the hands of the consumer, and takes it way from the seller. In traditional marketing they would invade your privacy, consistently pummeling you over the head with pressure and fast talk, almost bullying you into making a purchase. The Internet has killed that sales model and put all decision making power into the hands of the consumer. High pressure sales don't work on the Internet.
Email Marketing should be approached the same way. In email marketing, the marketer is required to obtain prior approval from the addressee prior to adding them to an email campaign. You can go about this any number of ways as long as you've established that you will not spam them. And even then there many companies going about it the wrong way. Most email marketing content I've seen is missing the mark terribly, lacking in content, correlating images, actions words, and marketing tactfulness. You need to avoid passive words in marketing.
Another thing they do that is not cool, is get the addressee to confirm an email subscription via a third party who's mentioned in a correspondence of some kind (clandestinely) that they're going to share their email with marketers knowing full well the addressee only said okay because they we're roped into it. The addressee already knows where its headed and have made up their mind to ignore those emails when they start arriving. So when the marketers emails start arriving the addressee opens and deletes them with no intention of reading them or buying from these intruders. They almost always eventually unsubscribe all together. That's email marketing but it not effectively increasing conversion percentages in their Email Marketing campaigns. In essence it's merely another form of bulk emailing, something your email clients use to allow from your email platform, until spamming became an issue.
When people know and like you they're willing to consider what you might have for sale to support you or your business. Businesses, sales people and marketers have to eat. But people these days are much smarter buyers. First of all they only purchase what they need and they shop around first. The Internet has made price comparison a snap. Secondly they take the time to investigate, read reviews and use the internet to find the best OVERALL deal. Most important is building trust and you can only do that by building and maintaining an ongoing friendship/relationship with them through some common thread. You do that and they'll often go ahead a buy from you even though yours may not be the best overall deal. And even then they're only going to buy what they absolutely need or have already been thinking about having. That's how selling online goes. Share what you sell with them and let them decide on their own if they want to buy it. Use the chart above I have provided for you as a guide to your internet marking and social media marketing thought process and develop your strategies around those marketing staples.
It is your relationship with customers that is important whether it's in store or on the Internet. Don't risk that trying to sell them something on the internet; make it available and make that availability known, share only. One way people do that on Twitter is they'll design a tweet that captures your imagination or interest to get you to follow them. And after following them you start to see tennis shoes or something not related to the reason you began following them. That's alright, but for one problem. You realize their tweets were bait. Some people don't take offense to being baited and some do. I don't mind being baited if the product is really a good one, or one that I'd been looking for and there's in the best overall deal. Then I see the seller is a smart marketer. I even begin to look for other things they might be selling. Clever is marketing to me. But there are people who take that kind of selling as tricking them and won't buy your product. They will also unfollow you. When I come across a clever non intrusive marketer I give them props and I'll buy their product if I need it and the price is right.
So overall I'd recommend direct selling (sharing only) with people you've built rapport with at social media networks. Just keep in mind that in marketing and sales whether on social media or out in town; it's your product that makes the sale, that or your character and personality, with the latter being equally effective. When I meet someone online who's fun, cool, sweet, personable, thoughtful, and has patiently carefully established rapport with me, I'm more than ready to listen when they say "hey Gene, you know any people that might be interested in my product, my website, or my business. I know they are asking me to take a look at it. But if the product is not something I'd be interested in I feel like they haven't gotten to know me well enough yet to sell to me what I'm in the market to buy. A big caveat here: You should at all cost avoid giving anyone the impression you're just trying to sell them something. If that happens, you lower your chances of ever selling them anything.
I've had sales people who became friends with me and never mentioned anything about their product. I found out indirectly on my own in some way, at lease I believe it was on my own. My reaction was instinctual and stemmed from human nature. What do you think my reaction was? It was "Why didn't you tell me you had those, I've been looking for that? I bought from them immediately and would from then on was eager to take a look at anything they brought up. They had my full attention and trust. Do you see how it works now? It's all about your product and your relationship to the person. That's powerful and very effective at selling high ticket items.
Message the people in your network. Say hello, introduce yourself, communicate with the people in your social network. And also, respond when they message you to introduce themselves or to wish you well. I Literally love every single person and business in my network at Twitter. I heard another blogger say once: Facebook has the people you hate, but Twitter has the people you can love. I don't hate anybody, but he's right to a great extent. But like I said, Facebook is doing a pretty good job of maneuvering it'self into business and marketing.
This lady, a new follower of mine on Twitter a few days ago sent me a direct message just to say hello and to introduce herself. She asked what I was doing and how I planned to spend the weekend. I melted. that had never happened before and you know what, she was an instant hit with me. I marked her as a friend among my follows immediately. See how easy it is to get a persons interest in you when you do that? She left it at that, we follow one another and the fact that she works for "Crowdfire" (a company who's services I use to help me managed my Twitter account) doesn't put up any red flags. Now I will convert to paying subscriber at some point.
She wasn't' trying to sell anything and she wasn't hitting on me, she simply approached me genuinely, kindly, thoughtfully, and personable. Good friends and SOME relatives do that. LOL! That's a very good selling strategy/psychology within social networks. Here's the real kicker, she literally made my day that day. I was actually not having a very good day at all until I read her message. She changed the color of my whole days experience, all in just a few seconds with one click, and became one of my favorite people on Twitter at the same time. Are you with me, can you see how to leverage your social network presence for conversions on social networks?
See, so that's kind of what you want to do too. Just be cool, calm, kind, genuine and friendly, use proper etiquette, and always reciprocate to everything within reason. If I might just take a moment to say something here that I've been dying to get out. I have never been so impressed by a group of people as I have with you and the other readers of these blogs. You come from all over the world from different cultures speaking different languages and you're all so intelligent and articulate. You all seem to have this in common. I'm picking it up from your comments. They leave me speechless. I have to regain my composure every time I read a new comment. You may not know it, but you all are forcing me to be better at my work here online, and I love you for it. I feel blessed by you and it's been all I think about as I write this blog. Thank you for that. Okay, moving on.
Also on Twitter, If a follower new or established asks you to go take a look at their business or website online, go do it and get back to them with an honest response. For whatever reason they believe in you and respect your observation eagerly anticipating your response. That's what friends and business associates do, they help one another.
But be warned some people there don't know how to network and reciprocation is not a word in their vocabulary. Some will ask you to follow them but won't follow you, thinking in some way they fooled you, some are just arrogant and think they are better than you. And as I mentioned earlier, some just want to add to their number of followers. Some will follow you, and when you follow them back, they will unfollow you. Like collecting you for their museum or to make themselves appear to be important by building a large number of followers, while they only following a few themselves. Another psychology at work on Twitter and some other social networks is: Some just want to exhibit power over you. That one is bizarre and foolish, as they've have no way of knowing who they are attempting to pawn. You will find foolishness on Twitter just as you would on other social networks with the exception of Pinterest. Unfollow them and delete any re-tweets you may have done for them. Get them off your radar and get on with your business there. Build your network. You will find that you have full control on most social networks.
Personally I believe in preserving my integrity, my character and values. That's very important to me. It has brought me a very long way. To be for real and genuine is one of my crowning accomplishments. I only have 1300 or so Twitter followers but each one them is legit and serious about their profession like me. We are all nice to each other and support each other and RESPOND to each other. But not all!
I recently had a comedian follow me on Twitter and when I followed him back he immediately sent me a direct message asking me to go over and LIKE his Youtube videos and subscribe to his Youtube channel. Of course the bigger his audience following the faster he'll build and bigger audience for himself. This will help to position him for more successful and possible a bigger better contracts, even guest appearances on popular talk shows and other entertainment venues. I knew this, that's why I helped him sooner than later. I was doing it because he approached me in a business environment. I had a popular actor whom you all know to do the same thing.
Anyway, so being the person that I am I went over and did it, thinking this guy is a professional like me, that he would reciprocate, come over here to jimisound.com and put a Facebook like on it like I did for him. So I asked if he would? Well he refused to do it. Why wouldn't he do it! Number one he had judged me to less than himself, number two what he does is all about him and nobody else. He showed his character, so I judge it to not be a good one. So I went back to his Youtube channel, put a thumbs down on it and unsubscribed. I consider him lucky I didn't leave a comment. He wasted his own time and mine. If he ever becomes famous, always have one person out here who won't endorse him and will be willing to explain why. There are cases where one popular blogger has brought down a whole corporation or and entire political movement.
Character is important to me as it should be with anyone. This guy hadn't even visited jimisound.com to learn anything about me. If he had done that, he'd know I blog and work in the entertainment business. He didn't know of my Hollywood connections or what I could have potentially done for him and his career if anything. So again as I mentioned above, learn a little bit about the people in your social network. Never take anyone for granted. That's just rude and disrespectful. Be for real on your social network and respect the people that follow you and everyone you come across online. Take the time to learn about them even if you don't get chance to talk to them. And be willing to reciprocate. Don't ask somebody to do for you what you wouldn't do for them. That's a silly immature and unnecessary business mentality. Business is trading and trading is just what it says: Trading. So trade, you can always find a way to say yes. Nobody likes to be told no. You're not going to get any LIKES that way. LOL!
If people think you just want to use them, then you've made and enemy and you're not networking to make enemies, You're not supposed to be anyway. You're networking to make friends, develop connections and business associations. Treat everyone with respect. You never know who you're connecting with. It might be someone willing and able to set your business on high. You never know where your next big break is coming from.
Another story, there is a lady in my Twitter network who is a very wealthy and powerful angel investor. I didn't know that until I read an article about her done by a well known corporation she had helped. I was like WHAT! I know this lady, we're connected on Twitter. We are still connected and have been for quite some time. I'm the very hard working independent type concerning finances, or financing anything. I don't like being indebted. But just knowing she was attracted to me and that we have something in common is very important to me. Another person who joined me on Twitter was Siri, the lady who's voice is used at airports and on your iPhone, along with Jimmy Fallon too.
Both are no longer there for what ever reason. People come and go on social networks for different reasons. I really don't know why they left and shouldn't dwell on it as long as I know I haven't done anything to make them leave. Otherwise as a business I'd have to go through my social networking strategy, identify the problem and fix it. I don't use iPhone, and I didn't know who Jimmy Fallon was until he or his promoters started following me. I followed back and started watching the Tonight Show. But when he unfollowed me, I unfollowed him (that is a rule in my strategy that I follow closely) and stopped watching the Tonight Show.
From afar, I think his team needs to rethink their social media marketing strategy. And that's the advise I'd give to you, or anyone: Be faithful to yourself and your values, be ethical, moral and guard your integrity. People notice and respect those things in a social network and especially in a business environment. If Fallon and the Tonight Show gain one million new viewers and follows all of them on Twitter, what's more important, gaining and KEEPING new viewers or unfollowing them? I can share this with you though. I asked for permission to post some of his jokes on jimisound.com. So in a sense he still go what he or his team was after if new exposures and increased reach was part of their strategy. So in the end I consider my Twitter experience with Jimmy Fallon a win win.
Social networking is about people supporting people. Encouraging, supporting and helping when and where you can. That builds trust! You show that attitude to your followers on Twitter or other social networks and you're bound to attract like minded people to your network you can benefit from. And you're bound to grow and profit by those associations in your network. Most people on social networks aren't certain about what they're doing or how they're going about it. So you should be able to excel if you know your business well, and are committed to making social networks a tool in your online marketing strategy. Take the time to actual learn what works and what doesn't for your kind of business. And when a certain social network just doesn't yield anything and you've given it all you've got, run tests and so on, leave it.
Put your work into the networks that are showing results. How you come about your friends, followers and other associations from your activities on any given social network is almost always the determining factor in your success with business there. Take the time to study the psychologies at work in a social network and to run test. When you find that one is not lucrative don't waste time or money there. And remember; every social network has one thing in common and that's PEOPLE. So make your time on them profitable or purposeful to your end. Hire someone to keep up with it if you don't have time to do yourself. Consistent daily activities there as I've mentioned is the key to getting them to work for you. There are opportunities at work in each one of them. Learn to look for them and how best to use them.
Build your network on Twitter. You can favorite tweets of someone to get their attention, you can re-tweet the tweets of others to support them or use their tweet to speak to your own followers. Do whatever you have to in your efforts to feed your followers what they liked about you and your tweets in the first place. Don't lose sight of the reason they started following you in the first place. Know who you are, and what you're about at Twitter and stick to it if you want it work for you. But, you also need to know what you want from it. You can create "Lists" of Twitter Tweeters who's tweets help you the most. I list businesses and individuals whose tweets speak to where I'm at in my business and life at the time. Do they help me to grow? That's another of my favorite things about Twitter. One cool thing about my Twitter account is that everyone of my followers and those I follow, (in my case one in the same) tweet things I can learn from or use to help my own growth in one area or another. My whole Twitter account is like one big marque designed to support my perpetual growth.
You'll want to think your tweets through before posting them. You can always delete a tweet, but what I mean is try to only post quality tweets. Tweets that make sense, tweet what can be used by others for edification or useful information to them in their work of life. Ask yourself is this tweet inline with the reason my followers follow me. Can they use it, can they relate to it? Can they benefit from it? You'll gain more followers that way.
Never post and leave a tweet you haven't thought through
I had a reader a few years ago take odds with me. I mean they laid it on me. They told me, you're not making any sense, you're wrong and you've got run on sentences in your post. Honestly, they were partially right, I did have run on sentences in the post. This was on one of my blogger blogs. It was in "Keys to Life" , the post was "Never Listen To What A Politician Says, You Don't Have To Stay Poor". I was writing a political post and I was focused on the Republican Party because I felt they were out of touch and hurting people with their policies and practices for the last 30 years. Being dishonest treating Americans like they're stupid or something. Well this guy was obviously a Republican who got mad at me. But I love him. We are both Americans at the end of the day. My lesson that day taught me how different people can THINK from one another. Keep that in mind when you're on a social media network. Respect everyone, never say anything you'd like to take back. Think your tweets through.
Okay I realize how long this post is, but I've got a little more about social networks I want to share with you before I go. My other favorite social network is Pinterest. I love it when my schedule has Pinterest written into it. Some awesome wonderful people are there too. I've found Pinterest is full of creatives and clever marketers. It will probably be Pinterest next that I write about here. Its still relatively new and a lot of people are still trying to figure it out, how to use it, what its for and what are the rules. Pinterest is great for marketing your business or website. In developed countries and a couple of the current developing countries they have their own social media networks. By that I mean the network was founded and is based in that particular country.
You can search and find out what networks are operating in a given country and join the network of other countries and use them to further your brand. For instance I like my websites to be carried by search engines founded and operating out of Russia, China (Baido, Yanex) and other foreign countries just to expand my worldwide reach. It helps. I do that because people in a particular country may prefer using their native search engines as apposed to Google, Yahoo or Bing let's say. But people from the lessor developed countries generally use the more famous known social media networks like Facebook, Google+ and Twitter as their most used social networks. Poor under developed countries don't have enough computers or the money to make purchases online. Just something to think about. You can target any group of people around the world for sales, job hunting, or just to learn about the area, a city or country.
Okay, that about does for this segment of Social Media Marketing. See you again soon.
Hi, we're going to talk about the various Social Media memberships, tips and techniques for using them for business purposes, posting psychologies, link marketing, image marketing, company blogs, branding, CRM (customer relations mgmt systems) CMS (content management systems) and a few other things you can accomplish on a social media platform and through a social media network. This series of blogs will relate to Social Media and the very powerful attributes that can be harnessed and utilized for segmenting demographics, managing website traffic, and driving internet traffic to a store front business in your locale using social media alone.
Target marketing can be accomplished with social media as well as search engine analytics for demographic targeting. Astute marketers can manage both simultaneously. We'll discuss these subjects and a lot more. So lets get started.
In this segment you'll need to pay close attention to stay on subject due to a lot of comparison comments that may appear to be thwarting search engines. So during this blog please keep in mind that search engines are to be respected and adhered to. There may be periods when you as a marketer are at odds with them, but in the long run you'll always need them again at some point. That is because most people don't think of social media as anything more than a gossip room. They think search engines are the go-to end all when it comes down to websites, their business or finding the best products and the best deal.
We don't think about how personal recommendations have the most power in business branding and sales. We don't think about how word of mouth has more power than a search engine. Lets stop and analyze that statement from a business perspective for just a second. Why does word of mouth (WOM) have more power than search engines? Search engines can bring your business and "potential" customer together for the first time right? And that's really cool, but you are still competing with other similar businesses and products. Where as word of mouth not only brings business and "potential" customer together,
WOM legitimizes and validates the business for the customer saving them time and cutting the decision making process way down. If you've done everything right on your end as the business, the sale is guaranteed at first meeting. Social Media can do that, search engines cannot. Friend know what each others likes, dislikes and expectations are and thus can point each to businesses and products too. Build rapport in a social media clutch or community, or blog site forum and you've automatically developed a "pool" of potential customers just waiting for you make their life easier. Here again, some marketing science will come into play, but experience will serve you best over time marketing this way in social media. So let there be trial and error, don't beat yourself up if things aren't happening fast enough for you.
The kind of site you have has everything to do with how you market it. Search Engine registration and participation is not the end all or best way to get value based traffic to your site in all cases. In real life how do you market things? You get the word out right? That's what marketing means. Making a product or business publicized/known and making access to the product as easy and convenient as possible for the buyer. Well the Internet is turning out to be no different. Often times Google or other search engines really only "introduce" your site to folks querying the internet, and only if you play by their rules and jump through their hoops, and to boot, there's no promise search visitors are really interested in what you or your site is doing or offering.
They may have just used the "wrong keywords" for what they're looking for. Its a crapshoot at best, and with search engine technology vying to dominate internet business and activities, (don't forget they're in business to make money too), I don't believe in being reliant on search engines to bring the right person for your product. But, they can do it depending on what you know about them, your site and your product. But that's another lesson at another time. We'll get to that, probably over in "SEO HOW-TO" It's a numbers game with or without search engines, so it's my philosophy to just make the best of all worlds, yes it's hella hard but work is prayer, meaning we do the work and have faith we'll get paid. The same principle applies to exempt and nonexempt jobs. You do the work and expect/hope to get paid.
Social Media networks are so popular that they've begun to monetize themselves. *First and foremost you need to know it costs about $25 dollars a day to market on Facebook and their post boosts aren't always successful! That said, those cost can be increased exponentially depending on your business and it's timeline components. The old school traditional marketing is/was incredibly expensive and internet marketing is becoming the same; expensive
How you get your site recognized should be based on what it is offering; have a store, a hosting company, an insurance business? Well if search engines and keywords are your only trick, don't hold your breath, and you could be penalized by search engines over keywords that would really put your business in business. If you believe in your property (site) and what you're doing with it, then it can grow into what you purposed it for with or without search engine referrals and ultimately that is the best way to sell online. You need to look at all your options and pick the ones best suited for your kind of business.
Just under a couple of years ago a company approached me to buy and sell backlinks. I didn't know Google had just established penalties for doing that. I don't think they did either. They had invested a pretty big piece of change into creating banners and html links, and the works. Long story short, jimisound.com had good back links, was ranking high and had more traffic than all but a few of the nearly 365 million Entertainment sites in world. At that time it was A & E and free online training only. Needless to say Google blacklisted jimisound.com. Traffic to the site halted from all search engines worldwide. I was devastated.
Thankfully after getting in touch with Google and explaining how I came in violation they
directed me to the gambit I had to run in order to get out of the penalty box.
But it would take time and I am progressive and aggressive, I did not want ever to caught relying on Google again. I was angry with them. I felt they had mis-informed or failed to get the word out about that penalty. Regardless, it did no good to hold a grudge against them. Instead I decided to show them I would not let them bring me or my goals down.
I decided I would find away around them and achieve grow my site and achieve my goals anyway. And I did! Using social media, word of mouth, car signs, posters, forums, chat rooms and other means. I was amazed at what I had learned and accomplished. In the end, what happened between me and Google served only to make me a better more rounded Web marketer. Using the world map you see on the home page at the bottom, I could watched as word spread about the site, now renovated, under reconstruction and a new title, same domain, just new title with the old title in tandem. It was working and better than I'd ever expected. Nearly 100% of all visitors became regular visitors. Truly amazing what putting a networking strategy into your marketing can to.
For this reason, we began testing the validity and benefits of search engines over a period of months and the results were surprising. The Internet has not changed human nature.
People are still cautious, skeptical, and highly critical of most things outside of themselves or the people they know. Unless they know you and your business you're not going to get their best interest over the Internet. So how is an introduction by a search engine going to breach that? It cannot! People seek information about a thing for many reasons, but the decision to make a purchase is a process. Social Networking, Direct Marketing, and word of mouth are proving to be the staples of effective Internet sales and conversions for a large percentage of sites, not search engine referrals. Especially if you have only a small marketing budget. If you don't have a marketing budget at all, you may as well throw your hands up and quit right now.
People in general are cautious purchasing from the Internet, so when your site is visited by someone via search engine your best bet is to hope they liked what they saw enough to keep returning to your site. A purchase is not likely to happen unless you're the only source for a product they must have. Otherwise you'd better know your marketing.
The telephone book is an information directory right? Isn't that what the Internet is? Just bare with me for a moment. If you're listed in the phone book, that helps people who already know what they're looking for, or they already know of you and are out to find you. Or maybe they just want to get back in touch right, maybe they lost your phone number or never had it? Ever look for a doctor, attorney, etc in the phone book? They're listed there but your mind will go into a spin trying to make the best choice. Well the same thing happens on the Internet. Someone who knows nothing about you and dials your number from the phone book will state the reason for the call but even if you have the same name as the person they are looking for, what other reasons do they have for talking to you. But if someone calls you who knows of you before they make the call, chances are they are scripted, pointed, purposeful and interested in doing business with you from a more realistic perspective.
We have found this to be true by testing traffic to jimisound.com and other sites. We took it off the radar (went dark net) after getting it to the number one spot for it's keywords A & E and free online training worldwide at all three major search engines. When we were mainstream we were getting the hits but readership was sporadic and finicky, it was difficult to manage readership with any consistency and revenue was still practically non existent. Oh we got clicks but you can't pay your business expenses with penny clicks from display ads, you need actual sales conversions. (*See footnote below) I needed conversion therapy bad.
And with all the competition for key words it's After going invisible to search engines the number of hits decreased but sales conversions increased and readership more than tripled (Direct Marketing). And still had not received conversion therapy. The readership base expanded and stabilized with 80% of the readership remaining constant (returning readers) and a stable 20% monthly increase in new readers occurring every single month. My advice, don't look at the number of visitors you're getting, but instead you determine who visits your site. You can do the same thing using SE technology, but it takes forever and again you can be penalized for trying to improve upon that from search engines or keyword unavailability.
Although the internet is by nature a quantifiable medium, online strategies are not yet adequately based on a suitable performance measure.
We had achieved what the rest of the Internet guru's have not, we here at jimisound.com have discovered how to determine a suitable performance measure. But here again is a subject for another time. Search engines are like buying likes, or followers for your Twitter account. Sure you'll show large numbers of followers (if you got the keywords you needed) but it may be a false projection of success, and it may do nothing for attracting the right people for your product (keyword control by Google), or gaining the interest of people who are legitimately interested in who you are, or what you're doing. So be sure to add balance to your website marketing efforts if sales conversions are what you're after, and remember the Internet is simply a worldwide directory/forum. Find out what works best for your kind of website business but be prepared to wait because that takes time and testing.
If you're already big on the Web like Amazon, Netflix, eBay, Craigslist and others (and remember these are very good concepts from people with great ideas who got the jump on everybody else in the early days of the Internet), or you have a hot new product of mass appeal, use search engines. But remember, it wasn't Google, Yahoo or Bing that brought Amazon to your computer screen when it first hit the scene, it got there because you heard about it through word of mouth. You then used Altavista or Yahoo (the best search engines of that time) to take you to the Amazon site. Marketers create process and establish methodology for reach, exposure and analytics, the rest is up to the product. It always comes down to the product whether that be a website, business or new ice cream flavor. Lets look at it another way. If you are a band your music is your product, you build a following and spring from there. If your band cannot deliver a great song your problems won't be your marketing, they will be your fans. In marketing fans are customers just like in music fans are customers.
Don't place too much equity with broadcast marketing (search engines) on the Internet, unless your website or business is offering a [single] important staple service or product, otherwise you should identify and qualify your audience, not the other way around.
Find out where they are and determine the best methodology for reaching them via social networks and then facilitate those methods, but don't put all of your eggs in a search engine basket unless it's the only way for you. If you're not sure, and you can believe this, most Internet entrepreneurs are not sure how to go about these kinds of business and marketing decisions on the Internet. To learn I suggest you try one idea, and one channel of marketing at a time, not all at once. See which side your bread is buttered on, then you'll be on the right track for growth on the Internet. Currently, developing quality backlinks takes up 99% of a web marketers time. And it's slow and tedious. You have to get smart about it on more than a couple of levels otherwise you might get discouraged. If your site has low rank or low popularity number other sites with higher rank won't back link to your site, and Google will place a nofollow on your links to other sites that rank much higher that yours. So there's another reason for you to get good at managing social media networks.
Technology and related methodologies (including Search Engine Technology) are always in flux, you need to keep up with them and modify whatever needs modifying to keep your reasons for using them aligned with them. If you understand technical Internet terms then you must modify that entire process whenever there is a call to do so. During this dance you must stay on track with your business model at the same time and use your head, and that's not easy because there's a lot to keep up with. You must keep up with lots of variables, content, or keeping your brand vehicle at at the forefront.
Social Network Sites (each site is flexible, and synonymous in purpose but requires a unique approach/method for developing relationships based on your reasons for being there), are a slow process but worth the time once you figure out how best to use them base on your personality. And remember FB marketing is not free. FB doesn't work for every business. You need to sit down and weigh the time you put into it against what you're getting from it. Everything we do these days takes more time than we would like it to, but you have to put in the time and patience to develop an effective strategy for getting people to notice you. That or higher a marketer, freelance, company to do. Which ever you can afford. Social Networks are very effective and reliable marketing vices and now you know why.
If you are marketing to teens, you can forget both search engine and social networking sites.
Teens are leaving them because too many people they don't want watching them are signing up to social networking sites, like their parents, teachers, employers and even grandparents are joining social networking sites. Teens are into Apps now. Apps are secluded from general Internet traffic in many cases. Teens can have their privacy using Apps. That's why Facebook bought Instagram and Whatsapp. By the way we introduced you to WhatsApp a few years ago (before Facebook bought them) on our home page as the next big thing and once again we we're on the mark. We like WhatsApp because of the company's commitment to it's followers and because it is a progressive company. WhatsApp is most likely to be the company that brings you live video chat on your cell phone soon. Other Apps taking the teen market by storm are Snapchat, Vine, Whisper and Secret. These companies have seen a 400% growth in the past year or so. Credit for the preceding information to: Michael Fertik, CEO of Reputation.com.
Recommended: Social Media: Self Promotion and How To Build A Network also on this site. Use the search box pls. Thanks
See also the video: Social media is a cocktail party and look at the stats of 2010. It will say Jim Tobin, Fox News and is #11 video from the top and center. What do you think those stats are now?
*Adsense can be used to make hundreds if not thousands of dollars/pounds per month. This will be discussed in an upcoming blog.
The world's consumer confidence rating dropped a few points recently from 97 pts to 94 pts. But that's still a very healthy outlook for marketing in all channels, including Social Media! It's out there, you just have to learn how to go get it. The money's there!
Here I have for you a map that will show where in the world you will find ALL DEVICES THAT ARE CONNECTED TO INTERNET. How are you to use this map? Well, it can be used to target marketing hot spots of course. With this you can see where the money's at! And direct your marketing efforts with a little more confidence I hope.
You've probably noticed that I use mapping technologies regularly. If you'll notice there is a revolving map like this on the home page of jimisound.com that helps me to know visually which parts of America, Europe, Asia and South America to market too.
I don't have bragging rights yet because my sales are still low from stripping jimisound.com down, rewriting it, making it a two part site, part one and part two site and starting it's back linking process all over again.
So in all truth jimisound.com is really only about a year old. I can tell you though that it was doing quite well when I changed it's direction.
I'm sure you're probably asking yourself why did I do that? Well, frankly it's in my personality. I am willing to take giant leaps of faith. I wish I use 301 redirects though. It was hard to swallow losing our back links. But I learned a valuable lesson. That lesson: Talk to your friends and associates about what you're planning to do when the plan involves any kind of major shifts in direction.
I value my experience more than my Internet Marketing degree, and I paid highly for that degree. It came from a private university and you know how expensive they are. That ought to give you some idea of the degree of difficulty and learning curve involved with Web technologies and marketing. So continue developing your skill and stay with it. All of this is still new and some wonderful things are in store for those who get in early and stay in Web Technologies.
Thanks for reading me.
When you compare the map above with the revolving map on our homepage you can see that the SMM targeting is spot on. This was done using Twitter, Pinterest and Linkedin. On our map you can see where we have penetration, at what speed it is moving and how far in it has penetrated and we can see area mass to work with. Importantly, we know specifically how we are expanding that page in the region. You can see that Africa lags behind the rest of the world for having devices connected to the Internet. This shows you where to focus your efforts and where not to. I used Social Media, direct marketing and word of mouth to do that. I am now optimizing for unique visitors and building our on site community using SEO. We will eventually employ SMM to that end as well, but not for now. This will require specialized SEO skills and know how. I want to stay focused on that. So off to work I go to learn it. And I'll use this exercise to further develop and fine tune my own skills for these kinds of tasks.
You're invited to join our forum and ask a question or describe an issue you'd like to get a discussion going about.
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