ONLINE MARKETING WITH PINTEREST
Think like Google on Pinterest; be moderate about how often your brand info and links appear on images you post, but always post powerful intriguing images when you're embodying your website links to an image. Try to be consistent about that to drive traffic to your website(s). Show your interest outside of just selling things. Show who you are. What you do there as company is different than how you'd handle things there as a blogger.
Ever pull out the scrap book and sit down with a friend or family member and page through it looking at the pictures, reminiscing or sharing your life adventures and high points? Or perhaps you've just met someone and you want to impress them or just break the ice and bring them into your world. Well a picture has always been better than a thousand words! For marketing what works for me: Pinterest is best used like a scrapbook except instead of a date and image tags I put my websites domain name along side image tags. It directs traffic to the sight.
The founders of Pinterest have created a new social media model with their idea. And it's working fabulously. I love to be transported away by a picture. And so do we all. Pinterest has taken the idea and made a business out it. You can do the same.
Hello, I'm Gene and today I'm discussing a relatively new social media site that has taken off over the recent two years and is now nipping at the heels of the social media leaders Facebook, Twitter, Linkedin and Google. Pinterest! In this blog I'll help you to understand Pinterest, give you some background on it, and I’ll share some tips with you about how to use Pinterest. So let's get started with a description of Pinterest from Veronica Mapes who works at Pinterest:
"Hi there, I'm Veronica from Pinterest. Pinterest is a visual discovery tool that people use to search for things they're interested in, find things they might not have known they were interested in and learn how to do, make, or experience those things in their offline lives. They curate the content they see on their own home feed by Pinning and following other Pinners, and they can save the Pins they find onto different boards."
Whenever I pin from my own website's image gallery to Pinterest it automatically becomes a proprietary pin. Pinterest tags your website's title and URL. This means that when someone from the internet visits my site and finds an image there they like and save, wherever they put the image it will point back to me, my business and my my website.
When someone pins one of your images to their board, they and anyone visiting their board can see your website or business name and address during repining activities as well as during saving or liking a pin. If you have an eye for art, love pictures of places and things let that show in your pinning activities so others pinners get to know what to expect from you.
They'll re-pin your images, and by doing so they are exhibiting a common interest. Follow them or a board of theirs which you can identify with. Take the opportunity to make a connection. The two of you will find yourselfs sharing and trading pins automatically. This deepens the connection with you and them and whether you know it or not, you have their attention both on pinterest and over at your website.
I have a growing number of images images on Pinterest that get re-pinned, saved and liked regularly. Needless to say this exposes my websites and me to other pinners on a regular basis [weekly]. Regular traffic is good in a Web setting right? If you've done well with building your social media traffic it can save the day if your search engine traffic goes through something and falls off for whatever reason.
Pinterest contributes traffic to your business and its websites based on the niche of the image.
I've noted traffic to my websites increasing spontaneously to new pins. Not just any new pin. It has to be new pins that have a viral quality about them or just a lucky pin on a given day. My activities on pinterest have sparked hundreds of new visits to my website on a given day. Good image pins are just that powerful.
By lucky pin I mean a pin that exemplifies the title of the board I've created (always a prerequisite) but has a mass appeal about it that I didn't see before pinning it. In other words I pinned it for no other reason than I simple love the image. That's how I pin all my pins. I just simply found a random image that spoke to me.
Titling your boards
Think it through when creating titles for your boards. Make sure a board's titles reflect you or your business. In my case they reflect me, because I'm a blogger and people tend to get to know bloggers, so I help them to get to know me using Pinterest.
There are hobbyist there, corporations there, bloggers, affiliate marketers, artist, just a whole host of creative's from every walk of life. I love it there.
Another thing I like about Pinterest is you can grow your business there without gaining any follows. People don't have to follow you to learn about you or your business. They only need stop by and see some of your pins. Here's a tip sheet
Each time you pin a new image Pinterest will profile your new pin on the main feed and other pinners can see it upon log in.
Social Networks are for networking so network
I was very fortunate to connect with a famous person there, a person of interest to me, a well known person in the personal development industry for some time now. One who joined my network on Linkedin. He "liked" a pin of mine and when I saw his picture I recognized him immediately, sent him a thank you note addressing him by his real name and showed my respect and admiration in the paralanguage. And, he reciprocated giving me a long needed vote of confidence in my business. A shot in arm so to speak.
Yes, Pinterest is another powerful social media platform tool you can use to market your work, your blog, website, business or company but also to meet people too. It's really big with companies, small businesses, corporations, celebrities and famous creatives. An endorsement is an endorsement, the best one's don't come by asking.
Comment opportunities are all too often ignored on Pinterest
Sometimes you can talk to people there by commenting on their pins. Just add information about the pin they may not already know, compliment it, or say something about it you like etc. Comments get read by anyone viewing the pin and are also linkbacks to your boards and ultimately to your business or website.
Pinterest is also great for impromptu short lived chats. The comments I've gotten there all add information about the pin I've pinned so I try to come back with additional info that they might enjoy knowing. This has proven to be very helpful to me towards learning more about the place, animal, or whatever my pin is about and another person who likes the same pin.
When you sign up for the Pinterest business account, you can get stats for your account there. Stats keep you informed as to how your strategies are working and give you insights into areas you could strengthen, build on or ad to your marketing strategy there.
Pinterest has about 80 million users. User gender ratios are 80% women 20% men. Never let it be said that women are less creative about marketing. I've come upon some amazingly talented business women there who've motivated me to do better in my own marketing strategy. Of course I'm not trying to be gender specific but there are more women there than men.
Pinterest is growing fast. In April 2014 they were at 30 billion total pins. I read somewhere this week that they are at 80 billion pins now. That's pretty amazing. That's a lot of pictures. I doubt you could see them all in one lifetime. The site is worth five billion seven hundred and 62 million dollars at the date of this writing. Pinterest is biting at the heels of the big boys of social media, Facebook, Twitter, Linkedin and Google. That's pretty amazing to me. It's happened in a relatively short time with a simple concept any of us could have jumped had the we the technical knowledge or new how the assemble a tech team to create it for us. Of course their technology has a lot to do with that. Whatever business decisions they make in the future I hope they don't abandon the simplicity and effectiveness of the site from a marketer's perspective.
When I get stressed, tired from work, or bored I can pop over to Pinterest and make it all go away. I have 16 boards, 862 pins, 64 follows and my boards all have followers. I follow 121 people and their boards. Here's my Pinterest address if you'd like to stop by. You're welcome to join me there to exchange pins and recipes. I'd love to have you. It would be fun; you'd like it there, especially if you're a woman. My latest unofficial information at the day of this post say's it just went to 84% women. It would appear women are joining faster than men. By the way Pinterest is in flux so come back and check this blog for its updates
One last thing before I go: Some people create community boards. A community board is a board they create and open up to invited guests and allow those guests the privilege of pinning to the board. You must keep within the theme of the bored when you pin there but its like joining a group, you'll double up on your exposure at Pinterest. These boards grow big and develop huge opportunities to be noticed when you pin to them. One such board is Black & White with a splash of color. Stop by and see it when you're there at my boards.
I hope this post has helped you to become a little more acquainted with Pinterest. It's one of the easiest social media marketing tools out there today. If you're a blogger, chef, artist, writer, clothier, politician or a Social Media Marketing manager you would do well to get involved on Pinterest and learn how to build a following, your brand, or your client's brand there.
Here are the 19 tips & tricks I promised you
If you follow as many of the preceding tips as you can you or your business will do well on Pinterest.
- HOT DEALS
- CREATIVE DEVELOPMENT
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- HOW TO MAKE MONEY WITH YOUR WEBSITE