Hi, we're going to talk about the various Social Media memberships, tips and techniques for using them for business purposes, posting psychologies, link marketing, image marketing, company blogs, branding, CRM (customer relations mgmt systems) CMS (content management systems) and a few other things you can accomplish on a social media platform and through a social media network. This series of blogs will relate to Social Media and the very powerful attributes that can be harnessed and utilized for segmenting demographics, managing website traffic, and driving internet traffic to a store front business in your locale using social media alone.
Target marketing can be accomplished with social media as well as search engine analytics for demographic targeting. Astute marketers can manage both simultaneously. We'll discuss these subjects and a lot more. So lets get started.
In this segment you'll need to pay close attention to stay on subject due to a lot of comparison comments that may appear to be thwarting search engines. So during this blog please keep in mind that search engines are to be respected and adhered to. There may be periods when you as a marketer are at odds with them, but in the long run you'll always need them again at some point. That is because most people don't think of social media as anything more than a gossip room. They think search engines are the go-to end all when it comes down to websites, their business or finding the best products and the best deal.
We don't think about how personal recommendations have the most power in business branding and sales. We don't think about how word of mouth has more power than a search engine. Lets stop and analyze that statement from a business perspective for just a second. Why does word of mouth (WOM) have more power than search engines? Search engines can bring your business and "potential" customer together for the first time right? And that's really cool, but you are still competing with other similar businesses and products. Where as word of mouth not only brings business and "potential" customer together,
WOM legitimizes and validates the business for the customer saving them time and cutting the decision making process way down. If you've done everything right on your end as the business, the sale is guaranteed at first meeting. Social Media can do that, search engines cannot. Friend know what each others likes, dislikes and expectations are and thus can point each to businesses and products too. Build rapport in a social media clutch or community, or blog site forum and you've automatically developed a "pool" of potential customers just waiting for you make their life easier. Here again, some marketing science will come into play, but experience will serve you best over time marketing this way in social media. So let there be trial and error, don't beat yourself up if things aren't happening fast enough for you.
The kind of site you have has everything to do with how you market it. Search Engine registration and participation is not the end all or best way to get value based traffic to your site in all cases. In real life how do you market things? You get the word out right? That's what marketing means. Making a product or business publicized/known and making access to the product as easy and convenient as possible for the buyer. Well the Internet is turning out to be no different. Often times Google or other search engines really only "introduce" your site to folks querying the internet, and only if you play by their rules and jump through their hoops, and to boot, there's no promise search visitors are really interested in what you or your site is doing or offering.
They may have just used the "wrong keywords" for what they're looking for. Its a crapshoot at best, and with search engine technology vying to dominate internet business and activities, (don't forget they're in business to make money too), I don't believe in being reliant on search engines to bring the right person for your product. But, they can do it depending on what you know about them, your site and your product. But that's another lesson at another time. We'll get to that, probably over in "SEO HOW-TO" It's a numbers game with or without search engines, so it's my philosophy to just make the best of all worlds, yes it's hella hard but work is prayer, meaning we do the work and have faith we'll get paid. The same principle applies to exempt and nonexempt jobs. You do the work and expect/hope to get paid.
Social Media networks are so popular that they've begun to monetize themselves. *First and foremost you need to know it costs about $25 dollars a day to market on Facebook and their post boosts aren't always successful! That said, those cost can be increased exponentially depending on your business and it's timeline components. The old school traditional marketing is/was incredibly expensive and internet marketing is becoming the same; expensive
How you get your site recognized should be based on what it is offering; have a store, a hosting company, an insurance business? Well if search engines and keywords are your only trick, don't hold your breath, and you could be penalized by search engines over keywords that would really put your business in business. If you believe in your property (site) and what you're doing with it, then it can grow into what you purposed it for with or without search engine referrals and ultimately that is the best way to sell online. You need to look at all your options and pick the ones best suited for your kind of business.
Just under a couple of years ago a company approached me to buy and sell backlinks. I didn't know Google had just established penalties for doing that. I don't think they did either. They had invested a pretty big piece of change into creating banners and html links, and the works. Long story short, jimisound.com had good back links, was ranking high and had more traffic than all but a few of the nearly 365 million Entertainment sites in world. At that time it was A & E and free online training only. Needless to say Google blacklisted jimisound.com. Traffic to the site halted from all search engines worldwide. I was devastated.
Thankfully after getting in touch with Google and explaining how I came in violation they
directed me to the gambit I had to run in order to get out of the penalty box.
But it would take time and I am progressive and aggressive, I did not want ever to caught relying on Google again. I was angry with them. I felt they had mis-informed or failed to get the word out about that penalty. Regardless, it did no good to hold a grudge against them. Instead I decided to show them I would not let them bring me or my goals down.
I decided I would find away around them and achieve grow my site and achieve my goals anyway. And I did! Using social media, word of mouth, car signs, posters, forums, chat rooms and other means. I was amazed at what I had learned and accomplished. In the end, what happened between me and Google served only to make me a better more rounded Web marketer. Using the world map you see on the home page at the bottom, I could watched as word spread about the site, now renovated, under reconstruction and a new title, same domain, just new title with the old title in tandem. It was working and better than I'd ever expected. Nearly 100% of all visitors became regular visitors. Truly amazing what putting a networking strategy into your marketing can to.
For this reason, we began testing the validity and benefits of search engines over a period of months and the results were surprising. The Internet has not changed human nature.
People are still cautious, skeptical, and highly critical of most things outside of themselves or the people they know. Unless they know you and your business you're not going to get their best interest over the Internet. So how is an introduction by a search engine going to breach that? It cannot! People seek information about a thing for many reasons, but the decision to make a purchase is a process. Social Networking, Direct Marketing, and word of mouth are proving to be the staples of effective Internet sales and conversions for a large percentage of sites, not search engine referrals. Especially if you have only a small marketing budget. If you don't have a marketing budget at all, you may as well throw your hands up and quit right now.
People in general are cautious purchasing from the Internet, so when your site is visited by someone via search engine your best bet is to hope they liked what they saw enough to keep returning to your site. A purchase is not likely to happen unless you're the only source for a product they must have. Otherwise you'd better know your marketing.
The telephone book is an information directory right? Isn't that what the Internet is? Just bare with me for a moment. If you're listed in the phone book, that helps people who already know what they're looking for, or they already know of you and are out to find you. Or maybe they just want to get back in touch right, maybe they lost your phone number or never had it? Ever look for a doctor, attorney, etc in the phone book? They're listed there but your mind will go into a spin trying to make the best choice. Well the same thing happens on the Internet. Someone who knows nothing about you and dials your number from the phone book will state the reason for the call but even if you have the same name as the person they are looking for, what other reasons do they have for talking to you. But if someone calls you who knows of you before they make the call, chances are they are scripted, pointed, purposeful and interested in doing business with you from a more realistic perspective.
We have found this to be true by testing traffic to jimisound.com and other sites. We took it off the radar (went dark net) after getting it to the number one spot for it's keywords A & E and free online training worldwide at all three major search engines. When we were mainstream we were getting the hits but readership was sporadic and finicky, it was difficult to manage readership with any consistency and revenue was still practically non existent. Oh we got clicks but you can't pay your business expenses with penny clicks from display ads, you need actual sales conversions. (*See footnote below) I needed conversion therapy bad.
And with all the competition for key words it's After going invisible to search engines the number of hits decreased but sales conversions increased and readership more than tripled (Direct Marketing). And still had not received conversion therapy. The readership base expanded and stabilized with 80% of the readership remaining constant (returning readers) and a stable 20% monthly increase in new readers occurring every single month. My advice, don't look at the number of visitors you're getting, but instead you determine who visits your site. You can do the same thing using SE technology, but it takes forever and again you can be penalized for trying to improve upon that from search engines or keyword unavailability.
Although the internet is by nature a quantifiable medium, online strategies are not yet adequately based on a suitable performance measure.
We had achieved what the rest of the Internet guru's have not, we here at jimisound.com have discovered how to determine a suitable performance measure. But here again is a subject for another time. Search engines are like buying likes, or followers for your Twitter account. Sure you'll show large numbers of followers (if you got the keywords you needed) but it may be a false projection of success, and it may do nothing for attracting the right people for your product (keyword control by Google), or gaining the interest of people who are legitimately interested in who you are, or what you're doing. So be sure to add balance to your website marketing efforts if sales conversions are what you're after, and remember the Internet is simply a worldwide directory/forum. Find out what works best for your kind of website business but be prepared to wait because that takes time and testing.
If you're already big on the Web like Amazon, Netflix, eBay, Craigslist and others (and remember these are very good concepts from people with great ideas who got the jump on everybody else in the early days of the Internet), or you have a hot new product of mass appeal, use search engines. But remember, it wasn't Google, Yahoo or Bing that brought Amazon to your computer screen when it first hit the scene, it got there because you heard about it through word of mouth. You then used Altavista or Yahoo (the best search engines of that time) to take you to the Amazon site. Marketers create process and establish methodology for reach, exposure and analytics, the rest is up to the product. It always comes down to the product whether that be a website, business or new ice cream flavor. Lets look at it another way. If you are a band your music is your product, you build a following and spring from there. If your band cannot deliver a great song your problems won't be your marketing, they will be your fans. In marketing fans are customers just like in music fans are customers.
Don't place too much equity with broadcast marketing (search engines) on the Internet, unless your website or business is offering a [single] important staple service or product, otherwise you should identify and qualify your audience, not the other way around.
Find out where they are and determine the best methodology for reaching them via social networks and then facilitate those methods, but don't put all of your eggs in a search engine basket unless it's the only way for you. If you're not sure, and you can believe this, most Internet entrepreneurs are not sure how to go about these kinds of business and marketing decisions on the Internet. To learn I suggest you try one idea, and one channel of marketing at a time, not all at once. See which side your bread is buttered on, then you'll be on the right track for growth on the Internet. Currently, developing quality backlinks takes up 99% of a web marketers time. And it's slow and tedious. You have to get smart about it on more than a couple of levels otherwise you might get discouraged. If your site has low rank or low popularity number other sites with higher rank won't back link to your site, and Google will place a nofollow on your links to other sites that rank much higher that yours. So there's another reason for you to get good at managing social media networks.
Technology and related methodologies (including Search Engine Technology) are always in flux, you need to keep up with them and modify whatever needs modifying to keep your reasons for using them aligned with them. If you understand technical Internet terms then you must modify that entire process whenever there is a call to do so. During this dance you must stay on track with your business model at the same time and use your head, and that's not easy because there's a lot to keep up with. You must keep up with lots of variables, content, or keeping your brand vehicle at at the forefront.
Social Network Sites (each site is flexible, and synonymous in purpose but requires a unique approach/method for developing relationships based on your reasons for being there), are a slow process but worth the time once you figure out how best to use them base on your personality. And remember FB marketing is not free. FB doesn't work for every business. You need to sit down and weigh the time you put into it against what you're getting from it. Everything we do these days takes more time than we would like it to, but you have to put in the time and patience to develop an effective strategy for getting people to notice you. That or higher a marketer, freelance, company to do. Which ever you can afford. Social Networks are very effective and reliable marketing vices and now you know why.
If you are marketing to teens, you can forget both search engine and social networking sites.
Teens are leaving them because too many people they don't want watching them are signing up to social networking sites, like their parents, teachers, employers and even grandparents are joining social networking sites. Teens are into Apps now. Apps are secluded from general Internet traffic in many cases. Teens can have their privacy using Apps. That's why Facebook bought Instagram and Whatsapp. By the way we introduced you to WhatsApp a few years ago (before Facebook bought them) on our home page as the next big thing and once again we we're on the mark. We like WhatsApp because of the company's commitment to it's followers and because it is a progressive company. WhatsApp is most likely to be the company that brings you live video chat on your cell phone soon. Other Apps taking the teen market by storm are Snapchat, Vine, Whisper and Secret. These companies have seen a 400% growth in the past year or so. Credit for the preceding information to: Michael Fertik, CEO of Reputation.com.
Recommended: Social Media: Self Promotion and How To Build A Network also on this site. Use the search box pls. Thanks
See also the video: Social media is a cocktail party and look at the stats of 2010. It will say Jim Tobin, Fox News and is #11 video from the top and center. What do you think those stats are now?
*Adsense can be used to make hundreds if not thousands of dollars/pounds per month. This will be discussed in an upcoming blog.
The world's consumer confidence rating dropped a few points recently from 97 pts to 94 pts. But that's still a very healthy outlook for marketing in all channels, including Social Media! It's out there, you just have to learn how to go get it. The money's there!
Here I have for you a map that will show where in the world you will find ALL DEVICES THAT ARE CONNECTED TO INTERNET. How are you to use this map? Well, it can be used to target marketing hot spots of course. With this you can see where the money's at! And direct your marketing efforts with a little more confidence I hope.
You've probably noticed that I use mapping technologies regularly. If you'll notice there is a revolving map like this on the home page of jimisound.com that helps me to know visually which parts of America, Europe, Asia and South America to market too.
I don't have bragging rights yet because my sales are still low from stripping jimisound.com down, rewriting it, making it a two part site, part one and part two site and starting it's back linking process all over again.
So in all truth jimisound.com is really only about a year old. I can tell you though that it was doing quite well when I changed it's direction.
I'm sure you're probably asking yourself why did I do that? Well, frankly it's in my personality. I am willing to take giant leaps of faith. I wish I use 301 redirects though. It was hard to swallow losing our back links. But I learned a valuable lesson. That lesson: Talk to your friends and associates about what you're planning to do when the plan involves any kind of major shifts in direction.
I value my experience more than my Internet Marketing degree, and I paid highly for that degree. It came from a private university and you know how expensive they are. That ought to give you some idea of the degree of difficulty and learning curve involved with Web technologies and marketing. So continue developing your skill and stay with it. All of this is still new and some wonderful things are in store for those who get in early and stay in Web Technologies.
Thanks for reading me.
When you compare the map above with the revolving map on our homepage you can see that the SMM targeting is spot on. This was done using Twitter, Pinterest and Linkedin. On our map you can see where we have penetration, at what speed it is moving and how far in it has penetrated and we can see area mass to work with. Importantly, we know specifically how we are expanding that page in the region. You can see that Africa lags behind the rest of the world for having devices connected to the Internet. This shows you where to focus your efforts and where not to. I used Social Media, direct marketing and word of mouth to do that. I am now optimizing for unique visitors and building our on site community using SEO. We will eventually employ SMM to that end as well, but not for now. This will require specialized SEO skills and know how. I want to stay focused on that. So off to work I go to learn it. And I'll use this exercise to further develop and fine tune my own skills for these kinds of tasks.
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